Technical SEO
Your content won't rank if your website is working against it.
Technical SEO finds and fixes the problems under the hood that keep your pages from ranking. Slow load times, crawl issues, broken structure, poor mobile performance. I fix what's holding you back so the rest of your SEO actually works.
You're creating content. It's not ranking. Here's why.
Most businesses that invest in SEO focus on content and links. That makes sense. But if the technical foundation of your website is broken, content and links can only do so much.
Google has to be able to crawl your site, understand your page structure, and render your content before it can rank anything. If your pages load slowly, if your site has crawl errors, if your internal linking is a mess, or if your mobile experience is poor, Google deprioritizes you. It doesn't matter how good your content is.
The frustrating part is that technical problems are invisible to most business owners. Your site looks fine when you visit it. It loads on your phone. Everything seems normal. But behind the scenes there are issues that only show up in a crawl report or a Core Web Vitals assessment.
Here's a real example. A services business had 60 pages of solid content and was building links consistently. Rankings were flat for months. A technical audit found that 40% of their pages were being blocked from crawling by a misconfigured robots.txt file. Google literally could not see almost half their site. After the fix, rankings for their core service pages improved within six weeks.
That's not unusual. Most websites I audit have at least a handful of technical issues that are quietly suppressing their performance.
WHAT I FIX: What a technical SEO engagement covers
Site Speed and Core Web Vitals Google uses page experience signals as a ranking factor. Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift all affect how Google evaluates your pages. I audit your site speed, identify what's slowing it down (uncompressed images, render-blocking scripts, excessive third-party code, poor hosting), and work through fixes in order of impact.
Crawlability and Indexation If Google can't crawl your pages, they don't exist in search. I check for crawl errors, blocked resources, orphan pages, broken redirects, incorrect canonical tags, and sitemap issues. I make sure Google can find, crawl, and index every page that should be ranking.
Site Architecture and Internal Linking How your pages connect to each other matters. A flat, well-linked site structure helps Google understand what your most important pages are and distributes authority across your site. I audit your internal linking, identify pages that are buried too deep, fix broken internal links, and restructure navigation where needed.
Mobile Usability Google indexes the mobile version of your site first. If your mobile experience has layout issues, tap target problems, or content that's hidden on smaller screens, it directly affects rankings. I test across devices and fix anything that's creating friction.
Schema Markup and Structured Data Schema helps Google understand what your pages are about and can earn you rich results in search (review stars, FAQ dropdowns, product details, event listings). Most sites either have no schema or have it implemented incorrectly. I add and validate the right schema types for your business and content.
Duplicate Content and Canonicalization Duplicate content confuses Google about which version of a page to rank. This is common on ecommerce sites with filtered pages, on sites with both www and non-www versions accessible, or on service businesses with similar pages across locations. I identify duplicates, set proper canonical tags, and consolidate where needed.
HTTPS, Security, and Hosting Mixed content warnings, expired SSL certificates, and slow hosting all impact both rankings and user trust. I check the basics and flag anything that needs attention.
Redirect Chains and 404 Errors Redirect chains slow down crawling and dilute link equity. 404 errors waste crawl budget and create dead ends. I map out every broken redirect, every chain, and every 404, and build a clean redirect map to fix them.
Log File Analysis For larger sites, I analyze server log files to see exactly how Google's crawlers interact with your site. This shows which pages Google is crawling frequently, which it's ignoring, and where crawl budget is being wasted on low-value pages.
WHO THIS IS FOR: When technical SEO matters most
Technical SEO matters for every website, but it's especially critical in a few situations.
You're investing in content and links but rankings are flat. This is the most common sign of a technical problem. The work is being done but the results aren't showing up. A technical audit usually reveals why.
You recently migrated or redesigned your site. Site migrations are one of the most common causes of traffic drops. Broken redirects, changed URL structures, lost internal links, and new crawl issues can wipe out months of SEO progress if not handled correctly.
Your site is large (500+ pages). Bigger sites have more surface area for technical problems. Crawl budget management, pagination, faceted navigation, and index bloat all become real concerns at scale.
You're on a custom-built platform or a CMS with limited SEO controls. Some platforms make it hard to control meta tags, canonicals, redirects, or structured data without developer involvement. I identify what's blocked and find workarounds.
Your Core Web Vitals are failing. If Google Search Console is flagging performance issues, those need to be addressed. They're not just suggestions.
PROCESS: How it works
Step 1: Full technical audit I crawl your site using professional tools (Screaming Frog, Google Search Console, PageSpeed Insights, log file analyzers) and document every issue found. You get a prioritized report, not a 200-page PDF of raw data. Issues are ranked by impact so you know what to fix first.
Step 2: Prioritized action plan Not every technical issue matters equally. A misconfigured canonical tag on your highest-traffic page is urgent. A minor redirect chain on a blog post from 2019 can wait. I organize fixes by business impact so time and budget go where they matter most.
Step 3: Implementation I either handle the fixes directly or work alongside your developer with clear, specific instructions. No vague recommendations. Every fix includes what to change, where, and why.
Step 4: Validation and monitoring After fixes are implemented, I re-crawl and validate that everything is working correctly. I also set up ongoing monitoring so new issues get caught before they become problems.
FAQs
How do I know if I have technical SEO problems?
1
If you're investing in content and links but rankings aren't improving, technical issues are the most likely cause. Other signs include pages dropping out of Google's index, Core Web Vitals warnings in Search Console, or a traffic drop after a site migration or redesign.
Will a technical audit break anything on my site?
2
No. The audit itself is read-only. It involves crawling your site and reviewing data. No changes are made until you approve the action plan.
How long does a technical audit take?
3
Typically one to two weeks depending on the size of your site. You'll receive a prioritized report with clear next steps.
Do I need a developer to implement the fixes?
4
Depends on your platform and the issues found. Some fixes I handle directly. Others need developer access. Either way, I provide specific instructions so your developer knows exactly what to do without guessing.
Both options are available. A one-time audit and fix cycle works for many businesses. Ongoing technical monitoring makes sense for larger sites or businesses with frequent site changes.
It depends on the size of your site and the complexity of your platform. The initial conversation is free and I'll give you a straight answer on pricing.