Optimizing Marketing Systems for Scale and Growth

I help companies get more out of their martech stack through HubSpot, Google Tag Manager, and integrated operations that connect data, campaigns, and customer journeys.

I am a Marketing Operations Consultant with 10+ years of experience building and managing scalable systems that power customer acquisition and retention. My work centers on HubSpot strategy and administration, marketing automation, and technical integrations across Salesforce and Google Analytics.

I partner with teams to streamline workflows, clean and enrich data, and build dashboards that provide clarity and accountability. My approach blends technical execution with strategic oversight so every campaign runs on a foundation built for measurable impact.

What I Can Do

  • HubSpot strategy, administration, and automation design

  • Build and optimize referral, nurture, and retention workflows that scale

  • Manage integrations across Salesforce, HubSpot, GTM, GA, and other systems

  • Ensure clean, reliable data for segmentation, scoring, and reporting

  • Design campaign enablement processes from segmentation and personalization to performance reporting

  • Build dashboards and reporting frameworks that surface actionable insights

  • Lead testing initiatives like A/B and attribution modeling to improve campaign efficiency

  • Partner with Product, Sales, and Customer Success to align operations with business goals

  • Manage vendors, agencies, and platform partners for efficient execution

  • Research and implement new martech tools for scalability and performance gains

Platforms & Tools I Work With

  • HubSpot: 7+ years of strategy, administration, automation, and CMS management

  • Salesforce CRM: data integration, reporting, and workflow optimization

  • Google Tag Manager & Google Analytics: advanced tracking, event setup, and attribution modeling

  • Marketing automation & engagement: Marketo, Braze, Iterable, Customer.io, Klaviyo

  • Data & analytics: Looker, Mode, Mixpanel, Amplitude, Google Data Studio

  • Attribution & tagging: multi-channel attribution, event instrumentation, and conversion tracking frameworks

Why Work With Me

  • Deep technical expertise in HubSpot, GTM, and CRM integrations

  • Strong track record of improving funnel efficiency through clean data and automation

  • Skilled at translating analytics into actionable insights that drive revenue

  • Experienced in workflow automation, lead scoring, campaign optimization, and advanced tracking

  • Proven collaborator across Marketing, Product, Sales, and CX functions

  • Flexible consultant able to step in quickly, assess systems, and deliver measurable improvements

If your team needs sharper marketing operations, cleaner data, and systems built for scale, I can help. Let’s connect.