Turn Loyal Customers Into Lasting Advocates

I build customer loyalty programs that transform engagement into retention and advocacy.

About Me

I am a customer and lifecycle marketing professional with over 10 years of experience leading loyalty, referral, and ambassador programs. My work has focused on turning satisfied customers into brand advocates through data-driven strategy, thoughtful personalization, and memorable experiences. I bridge creativity with analytics, ensuring every program is measurable, scalable, and aligned with business goals.

What I Do

  • Design and scale ambassador, referral, and gifting initiatives that drive measurable loyalty

  • Develop campaigns that surprise and delight customers to build long-term engagement

  • Use data and behavioral insights to segment audiences and personalize loyalty touchpoints

  • Track and report loyalty KPIs including referrals, engagement rates, and customer lifetime value

  • Collaborate with Product, Marketing, CX, Growth, and Data teams to ensure seamless execution

  • Manage vendor and platform relationships for referral and gifting tools

  • Test, optimize, and scale programs with a growth mindset to continuously improve performance

Platforms and Tools I Work With

  • CRMs and Marketing Automation: Salesforce, HubSpot, Customer.io, Marketo, Klaviyo

  • Loyalty, Rewards, and Gifting: Ambassador, Yotpo, ReferralCandy, Goody, Reachdesk, Sendoso

  • Data and Analytics: Looker, Google Analytics, Mixpanel, Amplitude

  • Cross-channel Engagement: Braze, Iterable, Mailchimp, SMS platforms (Postscript, Attentive)

Why Work With Me

  • 7 years of hands-on experience in customer, lifecycle, and loyalty marketing

  • Proven track record of launching and scaling referral and ambassador programs that drive retention and advocacy

  • Skilled at combining behavioral insights with lifecycle segmentation to deliver personalized experiences

  • Deep experience working across Product, CX, Marketing, and Growth to ensure initiatives support broader business goals

  • Comfortable owning dashboards and presenting loyalty metrics to leadership

  • Passionate about building strong communities and transforming customers into long-term advocates

If you want to grow loyalty, retention, and advocacy with measurable impact, let’s connect.