Content Marketing Case Studies
I've built content programs from the ground up for B2B healthcare companies, health-tech platforms, and consumer brands, consistently running full editorial operations without agency support. That includes everything from SEO-driven blog calendars and LinkedIn content to webinar series, customer spotlights, and conference panels. I know how to spot the story in a dense clinical or industry topic, how to coach subject matter experts to communicate clearly, and how to extend the life of every piece of content across channels. I track what actually improves lead quality, SEO performance, engagement and let the data shape what gets made next.
Jas did an excellent job with our blog writing and content creation. She was extremely thorough in her research and consistently delivered well-written, insightful posts. Her strong focus on data and SEO made a noticeable difference in the quality and performance of the content. We were very happy with her work and would gladly work with her again. Highly recommended!
— Past Client
Led marketing strategy and grant writing for a mission-driven organization developing content, messaging, and communications programs that supported both earned revenue and philanthropic funding. Built audience engagement programs that extended brand reach beyond traditional channels.
Marketing Strategy & Grant Writing for Social Impact Brand
Launched and managed a recurring webinar series featuring internal subject matter experts on clinical data, pricing, and healthcare technology topics. Manage all production, speaker prep, and post-event content, extending reach and reinforcing brand credibility with B2B audiences.
Webinar Program: Clinical & Pricing Expertise
Produced the full range of sales-adjacent content including nurture emails, leave-behinds, pitch-support assets, case studies, and customer spotlights and drove conference and trade show presence by coaching speakers and creating post-event content to extend ROI.
Sales Enablement Content & Conference Presence
Built and own a full editorial calendar, managing blogs, LinkedIn, newsletters, and SEO content independently. Surface timely story angles from healthcare industry news to drive inbound and keep the brand visible in a technically complex, niche market.